WEEK 10

26/4/2017

Today is the last day for our aesthetics design class. I'm sorry sir I can't come to your class that day because I'm not feeling well.

Although it is last day for our class but we got a handful of assignments. Assignment 1 need to update our blog and due date is until 30/4/2017. Last but not least, our assignment 2 need to finish our report about the rubric and make video about the report. The due date also 30/4/2017.

I'm feeling sad because I can't come to our last class.

REPLACEMENT

26/3/2017

Today we we going to Tanjung Malim town to make our assignment 2. We were divided into 4 person per group. What we need to do is find an item that match the rubric. We need to search the town until we found the right item.

27/3/2017

 For our replacement class, we have been told to buy the tickets for the MBOR and watch it.

19/4/2017

On this date, our class are having mid term test at e-learning. We taken this test by 7.00 pm.

WEEK 9

17/4/2017

 What is assessment?

•  the action of assessing someone or something
•  assess: evaluate or estimate the nature, ability or quality of someone or something

Aesthetic assessment
bringing educational assessment methods into aesthetic evaluation:
- criterion-referenced assessment
- norm-referenced assessment
- ipsative assessment

1. Criterion-referenced assessment

•  criterion (plural criteria) - a principle or standard by which something may be judged or decided
•  criterion-referenced assessment:

           - the assessment that examines whether or not one performed well or poorly on a given task
2. Norm-referenced assessment

•  the assessment that compares one to his, her or its peers

3. Ipsative assessment

•  an individual assessment that is compared to himself, herself or itself through time

What is evaluation?

•  the making of a judgement about the amount, number or value of something: assessment

- Judgement: the ability to make considered decisions or come to sensible conclusions
- Conclusion: a judgement or decision reached by reasoning

How to evaluate aesthetics?

•  Subjectivism
•  Objectivism
•  Relativism
•  Emotivism

1. Subjectivism

•  the doctrine that knowledge is merely subjective and that there is no external or objective truth

2. Objectivism

•  the belief that certain things, especially moral truths, exists independently of human knowledge or perception of them
•  the tendency to emphasize what is external to or independent of the mind

3. Relativism

•  the doctrine that knowledge, truth and morality exist in relation to culture, society or historical context, and are not absolute
•  points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration
•  truth is always relative to some particular frame of reference: eg,  language or a culture

4. Emotivism

•  an ethical theory which regards ethical and value judgements as expressions of feeling or attitude and prescriptions of action, rather than assertions or reports of anything
•  moral judgements do not function as statements of fact but rather as expressions of the speaker's or writer's feelings 

REFLEXION TIME

How would you assess beauty?
- beauty cannot assess by just a sight but with a heart and feeling

How would you evaluate aesthetics?
- by learning the aesthetics we may see things differently

19/4/2017

Principles of Pleasure in Design

The Pleasure in Design

•  occurs when human beings achieve their aims by altering or changing subjective world

Principles of pleasure in design - suggested by Hekkert, 2006

•   maximum effect for minimum means
•  unity in variety
•  most advanced, yet acceptable
•  congruence / appropriateness

Principle 1: Maximum effect for minimum means

•  our systems want to function as economically as possible
•  if we can smell, see, hear or decide something faster or with less effort, we will prefer it over the more demanding alternative

Principle 2: Unity in variety

•  the world out there is loaded with information and we can simply not pick up any source that happens to be within reach
•  it is beneficial to perceive connections and make relationship, to see what belongs together and what not
•  in order to perform these tasks, our sensory systems must detect order in chaos or unity in variety

Principle 3: Most advanced, yet acceptable (MAYA)

•  examining the incompatibility of two theories:

               - the preference-for-prototypes theory (Whitfield & Slatter, 1979)
               - the attractiveness of novelty (Martindale, 1990)

The preference-for-prototypes theory

•  we prefer the most typical examples of a category, the ones that are often also very familiar and we have been exposed to repeatedly
•  such a preference for familiar things is adaptive since it will lead to safe choices instead of risking the unknown

The attractiveness of novelty

•  people have always been attracted by new, unfamiliar and original things, partly to overcome boredom and saturation effects (Martindale, 1990)
•  the preference for novel instances is also an adaptive trait, especially for children, in that novelty facilities learning

Principle 4: Congruence / appropriateness

•  the relationship between various sensory impressions-multi-modality
•  since ease of identification has survival value, we tend to prefer products that convey similar messages to all our senses

REFLEXION TIME

How would you relate the principles of pleasure in your game?
- in games, people tend to buy new and original brand instead of fake one

How would you relate the principle of pleasure in your advertisement?
- less cost but convey a lot of messages in advertisement

WEEK 8

12/4/2017

The value of designers

•  the meaning of designers
•  the role and responsibilities of designers
•  the manifestation of designers' value
•  the criteria and quality of professional designers

1. the meaning of designers

Professionals who

•  aim to achieve a clear outcome or function
•  execute procedural creative thinking
•  apply field-specific knowledge and skills
•  express the creative thinking effectively
•  realize the thought to certain extent
•  creative and innovative

2. the role and responsibilities

•  field-oriented
•  not limited to creating additional values upon the design target (eg: product designer must create products that meet the market's specifications
•  design process is about thinking and coordinating consumers' needs, social environment, current trend, ethical considerations, etc
• invisible yet voluminous values were created in the process-hence the value of designers

3. the manifestation of designers' value

•  the social values of designers
•  both direct and indirect values could be generalised as the evaluation human being made towards their own consumer needs
• while facing various needs of consumers, designers should direct appropriate rationalisation for consumers (eg: guide the choice and taste of consumers
• this would form a positive demand and production cycle

Criteria and quality of designers (how to be a professional designer)

•  have comprehensive knowledge of design fundamentals and theories (formal education, self study)
•  have professional skills in basic technologies (multiple thinking skills, mastery of basic and advanced software, professional training)
•  have sensitive observation and mastery of details (be serious when you intend to observe, attention to details in critical moments)
•  have good collaborative and communication skills (mastery of design language, good english language skills, good body language)
•  have strong sense of responsibility and team work (sharp on time, be a team player)
•  accumulate social experience while keeping abreast of trends (gain experience, imaginative ideas, more thoughtful)
•  concern about individual virtue development (reading, watching movies, reflect positive character in design)
•  enhance creative and ideation abilities continuosly (creative and ideation abilities are learnable, combining creative, scientific and pragmatic elements in design, be sensitive when putting on designer's perspective)
• present personality in value creation (integrating your identity with your design knowledge and skills)

REFLEXION TIME

Who are designers?
- the one who created design to make our life easier

What are the roles and responsibilities of designers?
- creating design based on the consumer needs, social environment, current trend and ethical consideration

How do you want to be a professional designer?
- how i want to be a professional designers is with creating new design that never been created before 

WEEK 4

6/3/2017

Dr. Tan talked about Don Norman on his TED Talk of Emotional Design

The importance of visceral level emotion in daily living

how to learn a new language in very short time?

• Singing ( Singapore National Anthem, Di Ma Si, Tonari no totoro)
• Watching movies (Steven Chow's movies, Wong Zi Wa Talk Show)
• Living in a novel environment (to adapt a new place)
• Falling in love

8/3/2017

What is aesthetics?

•  The principles of arts are strongly related to daily living and culture, thus to understand the expression of critique, one must describe the way of life.
•  It is necessary to study culture and life in order to understand the rules and meaning of terms and phrases used in arts and critique.

What is beauty?

A combination of qualities, such as shape, color, or form that pleases the aesthetic senses, especially the sight.

•  A combination of qualities that pleases the intellect
•  Denoting something intended to make someone more attractive

A beautiful or pleasing thing or person, in particular:

•  a beautiful women
• an excellent example of something
• the pleasing or attractive features of something
• the best aspect or advantage of something

Middle English: from Old French beaute, based on Latin bellus "beautiful, fine"

THE ESSENCE OF BEAUTY

Beauty is

•  the harmony of form (Classicism)
•  the attribute of God (Neo-Platonism)
•  perfection (Rationalism)
•  happy (Empiricism)
•  the sense revelation of ideas (German Classical Aesthetics)

REFLEXION TIME

Up to this moment, what do you think aesthetics is?
- aesthetics used to assess art

How would you define aesthetics?
- we need to understand the aesthetics first to understand other thing

How do you feel about aesthetics?
- how I feel about aesthetics is everything around us has its value and its own beautiful and uniqueness


Up to this moment, what do you think beauty is?
- we see beauty when we think it is beautiful

How would you define beauty?
- a happy shape

How do you feel about beauty?
- how I feel about beauty is when I see someone smiling it is a true beauty

WEEK 3

28/2/2017

Dr. Tan talked about Tony Buzan. He is a expert in mind mapping.

how to measure creativity by Tony Buzan

•  new, novel, original, unusual, unique, different from existing idea/product
• practical, feasible, usable
• quantity, the amount of ideas
• aesthetics, the beauty of an idea-artistic

what is creativity

•  the capability and knowledge of being creative
• being creative means creating something out of nothing 
• innovation-the result or outcome of being innovative
• being innovative means transforming something to become better

Formula of being creative

R : Pc x Pk x (1+m)(1+t)

R = result
P = personal
c = capacity/capability
k = knowledge
m = method
t = tool

we also using socrative to give name to our own future product invention.


1/3/2017

 Four levels of learning

•  level 1 - basic knowledge (alphabets, 800 vocabulary, grammar, etc)
• level 2 - skills =  (1. passive: reading & listening), (2. active: speaking & writing)
• level 3 - ESP (English for Specific Purpose, eg: for arts and design)
• level 4 - culture

in today class, dr. tan give the students challenge to draw himself (twice). my first attempt drawing so bad but in second attempt i got better.

Aesthetic Design

Hye... 🤗🤗🤗
My name is Nur Fatin Farihah binti Che Ahmad...🤓🤓🤓

First of all, I'm creating this blog because my aesthetic design lecturer Sir Tan Wee Hoe given me this (create blog) as a first assignment...☺☺☺☺
What we need to do is given reflection of the day after our class period in our own blog...😃😃😃😃
EVERYTIME, EVERY WEEK 😎😎😎😎

If it was me, actually I really don't know how to create a blog 😂😂😂😂 but thanks to sir who has been briefing how to make this or that happen... 😊😊😊😊 and also thanks to my friend who has been helping me in creating this blog...😉😉😉😉

What I want to say about last week class is (sorry I'm a bit late...maybe a lot late in writing this 😱😱😱😱) sir talked about beauty...👧👧👧👧
For the first hour sir talked about this topic and I'm kinda enjoyed it...😊😊😊😊😊
But in the last hour I'm getting sleepy...😴😪😴😪 hehe

This is all from me about reflection on last week class...🙄🙄🙄🙄🙄
Byeee...🤗🤗🤗🤗
See you again next reflection...😁😁😁😁😁